Ordio Productions, a leading provider in the audio industry, has been a long-standing client of Retail Labs. Over the past 15 years, we have developed individual websites for each of their distinct product and service portfolios, including:

• Audio Mastering Services
• Audio Acoustic Solutions
• Acoustic Art Solutions
• Adhesives for Acoustic Materials
• Custom Made Audio and Broadcast Cables

This approach made sense in the early days, providing focused platforms for each niche. However, as time went by, the need for a more integrated and streamlined online presence became apparent. Additionally, Ordio Productions expanded their offerings to include high-end professional audio recording and mastering gear, supported by three superb acoustically treated showrooms.

Challenge

Ordio Productions faced several challenges with their fragmented online presence:

1. Complex Navigation: Customers had to navigate multiple websites, leading to a fragmented user experience.
2. Inefficient Cross-Selling: Opportunities for cross-selling between different product lines were limited.
3. Maintenance Overhead: Managing and updating multiple websites was time-consuming and resource intensive.
4. New Service Integration: Incorporating the new high-end professional audio gear service into the existing digital framework.

Solution

Retail Labs proposed a comprehensive solution: merging all individual websites into a single, cohesive e-commerce platform. This new website would feature clearly defined sections for each product and service category, while also enabling seamless cross-selling opportunities. It also included dedicated sections to showcase the new high-end audio gear and details about the showrooms.

Implementation

1. Strategic Planning and Design We started with a detailed analysis of Ordio Productions’ existing websites, customer behaviour, and sales data. This informed the design of the new e-commerce site, ensuring it would be intuitive, user-friendly, and visually appealing. Key design considerations included:

• User-Centric Navigation: Simplified navigation with clearly defined sections for each product and service.
• Responsive Design: Ensuring optimal performance on both desktop and mobile devices.
• Brand Consistency: Maintaining Ordio Productions’ brand identity across the site.
• Showroom Integration: Highlighting the new service and providing visual tours and booking options for the showrooms.

2. Technical Development Our development team worked on integrating various technologies to support the new e-commerce platform:

• Unified Product Database: Consolidated all product information into a single database, allowing for efficient management and updating.
• Cross-Selling Features: Developed algorithms to suggest complementary products, enhancing the cross-selling potential.
• Showroom Booking System: Integrated a booking system for customers to schedule hiring of the showrooms.

3. Migration and SEO Optimisation We carefully planned the migration process to minimise downtime and ensure data integrity. Key steps included:

• Data Migration: Transferred all existing product, customer, and order data to the new platform.
• 301 Redirects: Implemented 301 redirects from the old websites to the new site to preserve SEO rankings.
• SEO Best Practices: Optimised the new site structure, metadata, and content to improve search engine visibility.

4. Testing and Launch Before the official launch, extensive testing was conducted to ensure all features worked seamlessly. This included:

• Functional Testing: Verifying that all e-commerce functionalities, such as the shopping cart, checkout process, and payment gateway, worked correctly.
• User Testing: Conducting usability tests with a group of existing staff to gather feedback and make necessary adjustments.

Results

The new e-commerce website for Ordio Productions has been a resounding success. Key achievements include:

• Enhanced User Experience: Customers now enjoy a seamless browsing experience with easy access to all products and services from a single platform.
• Increased Sales: The integrated cross-selling features have led to a significant increase in average order value.
• Improved SEO: The consolidated site structure and optimised content have boosted search engine rankings, driving more organic traffic.
• Operational Efficiency: Ordio Productions can now manage their online presence more efficiently, saving time and resources.
• Showroom Engagement: The new booking system and showroom information have driven more in-person visits, enhancing customer engagement and sales for high-end audio gear.

The collaboration between Retail Labs and Ordio Productions demonstrates the power of strategic digital transformation. By merging multiple websites into a unified e-commerce platform and incorporating new services, we have not only improved the customer experience but also significantly enhanced Ordio Productions’ online presence and sales performance. This project exemplifies our commitment to delivering tailored, innovative solutions that drive real business results.